About Us

Meet The Family

Johnny Morris founded Bass Pro Shops® in 1972 to provide anglers a one-stop shop filled with great deals on the gear they needed. In 1978, he brought that legacy to the boating industry with the BASS TRACKER®, the industry’s first boat, engine and trailer package. From there, he continued adding quality boat brands, including TAHOE® in 1998, bringing quality, value, style and outdoor excellence to families.

Today, Bass Pro Shops is recognized as the world’s premier outdoor retailer, and WHITE RIVER MARINE GROUP®—our parent company—is the world’s largest boat builder by volume.

As part of the family, TAHOE integrates decades of heritage and versatility into every model in the lineup. You can enjoy peace of mind knowing your boat has the full backing of a solid, stable industry leader through the entire time you own your boat.

Want to see your new TAHOE in person? You’ll find our sport boats at hundreds of quality dealers around the world, including more than 130 Bass Pro Shops/Cabela’s® Boating Center™ locations and hundreds of independent dealers across North America.

Many of those dealerships, including every Boating Center, have a service center with factory-trained and -certified technicians, so you’re assured a full-service center near your home to keep you on the water.


When our customers speak, we listen! TAHOE employs one of the industry's most thorough customer feedback systems. With the information gathered from owners through our VOICE OF THE CUSTOMER™ surveys, we continuously work to improve products and performance. It's all part of our long-standing commitment to providing you the absolute highest quality of on-the-water fun, excitement and memories.

Top-of-the-line craftsmanship for top-of-the-line fun. TAHOE is dedicated to crafting only the highest-quality boats possible, so you and your crew can experience the best on-the-water adventures.

It all starts at our state-of-the-art fiberglass boat plant, where skilled craftspeople meticulously build, rig and quality check every boat through the entire process.

Molds are kept buffed to a high sheen to produce the brilliant and rich finishes TAHOE is known for. Fiberglass hulls, decks and components are carefully measured and laid out to ensure proper thickness for maximum strength and durability. Every engine compartment interior is completed gelcoated and finished for easy cleanup. The marine-grade hardware, accessories and instrumentation are all selected from the industry's leading suppliers and factory installed. Even the furniture is carefully crafted by our in-house crew to fit perfectly and provide comfort the entire way.

Commitment to customers has been our family's legacy for more than 40 years, and it's our promise to you for the decades to come!

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